Discovery Foods is a global food discovery platform designed to connect people with snacks, chocolates, biscuits, instant foods, ready-to-eat foods, beverages, frozen desserts, plant-based foods, and different flavours from around the world.
Discovery Foods connects people who want to discover food with companies that want to understand where people are interested in their products and flavours.
Food choices can be very different from one country or region to another. A product that is common in one place may be difficult to find somewhere else.
Imagine someone who regularly buys a chocolate because that is the flavour easily available in their local area.
Then they discover that the same company makes many other flavours in another country.
They may think: “I didn't even know this flavour existed. I wish I could try it here.”
People can discover food products they may never have seen before.
They can explore product information, flavours, prices, quantities, quality, opinions, and reviews.
If they want a product in their region, they can express their interest.
Companies can showcase their products, brands, varieties, and flavours.
People can discover those products and share their opinions.
Aggregated consumer interest can provide useful signals about where people may be interested in certain products or flavours.
A Discovery Foods product page is designed to make important information easy to find.
The idea creates a simple connection between discovery, consumer opinion, and company awareness.
One of the ideas behind Discovery Foods is giving people a simple way to say:
The long-term idea can be understood through this simple visual:
If many people express interest in a product, that can show that people are curious about or interested in finding it.
The long-term vision is to make food discovery possible across countries and regions.
The next snack, chocolate, biscuit, instant food,
beverage, frozen dessert, or plant-based product
you love may already exist somewhere in the world.
Discovery Foods is about making those discoveries
easier to find and giving people a voice about
what they want to see.
⚠️ Demo notice: Discovery Foods is currently a demonstration concept. Product information, opinions, and interest examples shown elsewhere on the demo are illustrative and are not real-time commercial statistics, guarantees, company commitments, or confirmed distribution information.
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